How to improve my Page Rank?
Search Engine Optimization (SEO) is a method whereby one can optimize one’s website so that it figures high in search results from search engines such as Google and Yahoo. Some techniques are as follows.
- Domain Name: It is a good idea to have the domain name (that is the address of the website, the URL) after the business. Therefore, a cement selling company can have the keyword ‘cement’ within the domain name such as http://www.xyzcement.com.
- Keyword rich content: Keywords are the search terms that the user enters in a search engine and for which the search engine scans the internet. Therefore, it is a good idea to repeat the keywords several times within the text of the website. There can be several keywords. For instance a website advertising a brand of cement can have the name of the company, the words cement, building, construction and materials as keywords. All these can be repeated several times to increase the site’s ranking on search engines which look out for keywords. WARNING: The site is designed not only for search engines but also for people looking for information and potential customers. Therefore, repetition of keywords should be balanced with useful information and it should not be merely loaded with keywords without conveying important information.
- Site design: All pages other than the homepage can link back to the home page. A link back to the home page can be put both at the top and at the bottom of all other web pages on the site. Every page is indexed when the site is tracked by search engine spiders. So, each page will have a page ranking and if these pages are linked back to the home page, those page ranks will be contributed to the home page.
- Meta tags: The relevancy of meta keyword description and meta page title tags has decreased with search engines but still, planning them well helps in increasing the page rank. Meta keyword descriptions are not visible to the user but are accessed by search engines. Meta page title tag is the name of the page that appears on the title bar of the browser. These meta tags and descriptions should also be keyword rich so as to increase page ranking.
- Alt tags: Alt tags are HTML tags that describe images and placing the mouse on the image shows the alt tag description in a pop up menu. Making the alt tags keyword rich also help in better page ranking.
All these require a basic knowledge of HTML. Free HTML tutorials are available on the net. Download one and familiarize yourself with the basics so as to improve your website and its ranking with search engines.