Link Baiting – with the paid links debate clearing up, it’s clear that obvious link purchases will result in penalties to your site. Reciprocal linking holds very little weight too these days so alternatives must be suggested for a link building strategy. I won’t go into exact details of link baiting but even a simple piece of interesting information can result in hundreds of one way links to your website.

Blogs – That’s right, corporate and e-commerce websites should have a blog associated with the business name. It’s 2008 and blogs are bigger and stronger than ever online, creating and managing a blog will open up opportunities for one way links, returning traffic and updated fresh content (“yum yum” says Google). More companies are starting to do this as it’s also a nice experience to offer some sort of relationship to your customers. I know I’d prefer to buy a product from someone I had some degree of trust with, be it through brand recognitions or online relationship – writer to reader.

Social Media – I’ve been blogging about this for a while too so just to cover this briefly. Create profiles on all social media/bookmarking websites and hire someone to manage the accounts all day long. It’s an investment that should be considered for a long term strategy, branding, relationship building and link generation are all positive outcomes from investment.

On site optimization – Still a very important investment from an SEO point of view. Seomoz recently posted a great update on title tags, Meta data and URL structures. All traffic increasing methods and should be maintained to the highest standard.

Analytics and traffic analysis – In my honest opinion you don’t need to fork out for highly priced analytic programs. Google Analytics offers a very comprehensive package for the amazing price of…nothing. An investment should be made into setting up clear goals for your website and then using the data to optimise your site structure and content. An increase in sales or conversions will be a guarantee and a clear understanding of where your traffic originates can help producing domain traffic reports.