Video Thumbnails in Google

November 3, 2011 // Search Engines, seo

Thumbnails in Google SERPS for images and videos is something that has been used by SEO’s for a number of years to help improve click through rates. The gradual evolution of the Google landscape is constantly changing and this morning I noticed videos being displayed in an unusual way for a generic term.

Previously video listings from YouTube had looked like the screen shot below:

However this is what I’ve started to see:

This is something that i’ve seen for a long time but for generic terms I’ve not seen videos displayed this way – potential Google test?

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

Leave a Comment