The king of all social media sites?

July 31, 2007 // Internet Related

SocialStream is a project created by the Carnegie Mellon University’s Human-Computer Interaction Institute, and funded by, wait for it…Google! The main goal of SocialStream is to unify all social media sites to one area. This would include features such as being able to update of all of your networks activity (i.e. friend request, personal messages etc)

What will this mean to existing social media websites?

Well social stream is still in development but is still on the horizon. My personal belief is that you join a particular social media site because you like that particular web layout or navigation or special feature that no-one else has. I suppose if SocialStream can manage to create a good, easy to use functioning website then they might be on to a winner.


What will this mean to Facebook and Myspace?

As Google is funding this operation to help reach western users we can expect big things, however Facebook and Myspace are like your hometowns. You get settled, know the area and have all your friends nearby so implementing a system like this might not work to Google’s advantage. The thought of having to integrate all of your social media sites sounds, in theory, well hard! Unless they can perfect an easy to use system that does it all for you I can’t see SocialStream kicking off.

Whatever the result you can bet Google will make sure SocialStream won’t be a complete failure. Watch this space.

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One Comment

  1. You are right about integrating social networks being hard, but I also think that it’s impossible. Integrating multiple social networks is not the same as combining instant messenger clients; rather, it’s like merging different cultures into one. Here is another good blog post on this issue:

    However, building a simple aggregator/reader like spokeo for these social networks can make sense. Since most of the time people browse, having a specialized reader can add value. The key is that the aggregator has to be simpler to use than the original sites themselves.

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