SEO & Internet Marketing
I have always promoted stumble as much as possible because I do honestly think the traffic good quality. The bounce rates are low, you always receive good friendly reviews and you generally get a good vibe, something that I honestly feel is lacking from Digg, Reddit and other social bookmarking sites.
The second wave
This is from my personal experience, when I initially make a stumble I usually expect to see a traffic range from 100 – 5000, depending on the topic of course. A lot of other people have also seen these kind of figures from a simple click of a button. However a lot of people believe that stumble traffic is a one time affair and dies out pretty quickly, this is not true. There seems to be a “second wave” of stumble traffic that occurs around 40% of the time when my site is stumbled.

This usually happens a week or so after the initial stumble and can produce some good numbers once again. This seems to be cause by a high ranked stumbler giving the thumbs up to one of your submissions. Once again the bounce rates are low and the traffic is again of good quality.
What about after the “second wave”?
Well personally I continue to get between 10 – 100 hits per day on this blog, from various other stumbles made on the site. So to answer the critics, stumble traffic is not a one time affair and is well worth pursuing.
5 Responses for "Stumbleupon – The second wave"
Good post Matt … and so true. We’ve noted the second wave too on occasion (not sure of the %). What do you attribute the second wave to … a resurgence in thumbs up?
Thanks for the comment Jeff, I think you have hit the nail on the head with the thumbs up. I would put it down to two factors, first being the quality of the first stumble. If the first stumble is made by a respected stumbler, one that has a good amount of regular fans that visit his/her pages then hits can be made this way.
The second would obviously be if another “respected” stumbler gave you the thumbs up some time after. This will almost certainly happen if you follow the first point.
great post. I guess i have forgotten about the second wave effect - but I think you are correct about it.
Hey Matt,
This definitely calls for some experimentation to determine how the second wave can be initiated (with little effort I might add), and if in fact a third wave can be instigated (though it may not be worthwhile). Thanks for the post. I love posts that get me thinking like this!
My site gets at least a dozen new urls a day plus the 2,000 it already has, so multiple stumbles are common on a daily basis.
Another thing I noticed is when I haven’t stumbled in a while, that is reviewing stubmles and try and catch up, I do see items from my site that was stumbled a week or two earlier, so I don’t know if there is a catch up of stumbles for each member?!?
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