Stronger Brand Listings in Google

October 18, 2010 // Internet News, Search Engines, seo

This is an observation I’ve noticed for the second week now, brands are occupying more of the organic SERPS for generic and long tailed search queries – previously this only happened on brand searches.

It was only a couple of months ago whereby Google gave more value to brands by letting them occupy up to 7-8 positions for their brand name (not great news for affiliates). This could of course be a test but it’s been happening for over a week in the UK now so I thought I’d share my findings.

Few screen grabs below (I liked the “Predators” film by the way):

You can see the “Show more results for …..” which is quite common at the top of the SERPS, however it’s now popping up elsewhere:

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

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