Small Businesses save £1000 in SEO by reading this post

2
May 13, 2008 // Search Engines, seo

If you have just setup a new website or your small business has just gone “live” for the first time then I hope I can help you save money.

Once your website is live you may of course wonder why you are not receiving tens of thousands of visitors. Surely everyone needs or wants your product or service? A little rule, even if you were giving out free gold bars very few people would know about it – although I imagine your website would become popular by word of mouth – that’s a whole other story!

How do I get traffic to my awesome website?

1. SEO (Search Engine Optimisation)
2. PPC (Pay Per Click)
3. Affiliate Marketing
4. Social Marketing
5. DM (Direct Mail)
6. Email
7. Word of mouth

The bad news is that most of these options will cost you money, and to achieve large numbers of targeted traffic it will cost a lot! I will attempt to give you new websites some very basic tips to follow and implement that a lot of “SEO companies” would charge well over £1000 for.

Some basic tips

You will of course need some basic HTML knowledge for this, although some points require no prior experience.

1. Make each page Title unique to the page; keep the length to 60 characters or under. Any more and the search engines will not list the words in the results but you will see little dots…

Example:

<title>Important Keyword | Relevance Word | Company Name</title>

2. Create a Meta description that describes your page in a readable format; consider it a window to your larger shop.

Example:

<meta name=”description” content=”Important Keyword is a service or product in the keyword industry by company name.”>

3. Create a Meta Keywords tag, and include words that might not appear in your copy and misspellings of your keywords.

Example:

<meta name=”keywords” content=”related keyword, 2nd related keyword, related industry, misspelled keyword 1, misspelled keyword 2 “>

4. Make your <h1> tags contain the most important keywords on each page – only one <h1> tag per page.

<h1>Keyword</h1>

5. Make your <h2> tags contain your less targeted keywords

<h2>Less important keyword</h2>

6. Give all your images “Alt” descriptions, these should describe the images perfectly

<img src=”imagelocation.com” alt=”Keyword in a situation” />

7. Create an XML sitemap

Visit: http://www.xml-sitemaps.com/ – to have one generated for you

8. Submit your XML sitemap to each webmaster console

Google – http://www.google.com/webmasters/tools
Yahoo – http://siteexplorer.search.yahoo.com
MSN – http://webmaster.live.com/webmaster

9. Submit your website to a list of trusted directories. A good list can be found here:

http://www.avivadirectory.com/strongest-directories/

10. Make any links on your site include keywords rather than “click here” or “read more”

<a href =”URLdestination.com”>Keyword</a>

The list above is just some basic standards to follow. Of course if you have a good website built for you then some of these will not be an issue, you will be surprised though.

Find some free backlinks

It amazes me how lazy some people are, I see many “SEO companies” charge anything between £50.00 – £1000 just for 250 backlinks – these often tend to be non-relevant so actually do very little for your search rankings.

This is how I find relevant backlinks, granted it may be time consuming but it’s cheaper or often free and the results actually work.

1. Go to http://www.linkdiagnosis.com/
2. Enter a competitors website
3. Look at the results

You will often find free resource sites and directories that carry some weight using this tool. If not you will see where “the enemy” are getting their links from – which you can follow.

You can also use another tactic whereby you write comments on blogs that count as backlinks:

http://www.dofollowblogs.com/
http://www.digeratimarketing.co.uk/2007/07/20/over-160-relevant-link-following-blogs/

To finish this post off I will just add a few more tips, more server side that are always recommended. I would guess for sure that if you implemented all I have listed here, a new, un-optimised website would benefit from it (I guarantee that some SEO companies will charge well over £1000 for this sort of work)

Final Tips

• Implement a 301 redirect on your domain, if you do not know how, visit the link below:

http://www.webconfs.com/how-to-redirect-a-webpage.php

• Make sure your URL structures contain keywords:

Example: http://www.yourdomainwithkeyword.com/productnamewithkeyword


Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.