1.    Website Content

• All content should be written in the targeted language in the commonly spoken dialect of each country. Translations are NOT as effective as rewriting text from scratch.
  • New keywords should be allocated to each page written in the new language. Often, keywords’ meanings change with each language.
  • The physical address of the company should be listed on a dedicated page or on the contact page. Ideally there should be an address for each country that is to be targeted.

2.    Keyword Research

• Keyword research should be done using Google Adwords in each language separately.
  • Keyword research should be carried out with the help of a native speaker.
  • Translations of keywords sometimes miss local slang which can provide better search results based on search volumes.

3.    Domains and Hosting

• Domain names should be registered in the country being targeted.
• Domain extensions should cover all variations of each language i.e. for France – www.domain.fr
  • If not the primary domain name then a second domain name should be bought and optimised
• The DNS server should be based in the country that is being targeted. It’s normal for the top performing websites for each country to be geographically based in that territory.
• The IP address for the site should be located in the country being targeted

4.    External Text Links

• External text links should come from country specific sites matching the appropriate language and industry relevance.
• The external links are chosen by analyising potential websites to match to Vivid Limes foreign language criteria.
  • Any text links from internal sites should be written in the target language as well.

5.    Local Search

• The site should be listed in all local and language directories
  • Local search listings should be activated in the country itself – using a local address.
  • Adding a local search listing will give the site priority in searches conducted geographically near the company.

6.    Videos and Images

• Any videos or images used on site should be tagged in the target language
• Videos should contain the foreign language in dialogue or if the video is a slide presentation, each slide should be created in the targeted language.