A while ago I created a short presentation for a client just to help explain some real basic “do’s and dont’s” on social bookmarking. The client seemed to understand it clearly and took my advice on board so I decided to share with the world!

The file is 757kb and is in Power Point format, please download Social Bookmarking 101 Presentation

It’s from the angle of the absolute “new starter” to social bookmarking and social networking, if you have experience in either you probably won’t learn a great deal. As mentioned on the slides if anyone wants to use the data please do, just credit this blog.

Enjoy!

I was lucky enough to get a seat at London’s 2008 WidgetWebExpo chaired by Ivan pope. The event was held in “sunny” London and there were a range of speakers; Chris Thorpe (MySpace), Eyal Magen (Gigya) and Paul Smith (Umee) to name a few.

Of course I attended to explore the possibilities of widgets and SEO but found myself with a wealth of widget knowledge instead. Some really interesting facts and figures which may surprise a lot of you, but here’s a summary of some data:

•    The number 1 widget in the world (installs) = YouTube
•    The number 1 MySpace comment = “Thanks for the add”
•    Facebook “gifts” application made $30 million last year alone
•    The average widget only lasts 200 page views
•    Every human can only hold 150 meaningful relationships at once, the rest are lightweight
•    Each widget has a maximum lifespan of 6 weeks
•    For every widget install you should expect a maximum of 50 unique visitors

I also copied down some internal Gigya data to show the most common uses for widgets:

Anyway, I learned a lot more than what was written down on this post, but of course you have to hold back something for yourself! Thanks to all the guys that took part and I look forward to the next one!

Use Google Adwords Keyword Tools for Local Search

This little “hint” if you will could be over looked by some when outlining your local search strategy. Type in your keywords + location on Google Adwords keyword tool and it will give you some data (although not all…yet).

I wouldn’t be surprised if Google released the average search volumes that we currently see for standard keyword research. However you can see the graph and you can find out which month of the year has the highest search volumes.

I suppose the point of this post is not to confuse your standard keyword research with “local search” research as volumes differ per location.