As some people do still consider seo a method of witchcraft here’s a small but effective tip for you and before you all start thinking “I know this, it’s obvious!” I still see this being missed throughout particular “seo companies” clients.
Anchor text is a term you will hear a lot in the world of seo. Anchor text is the text used when creating a text internally or externally from your website. For example, if you have a 2 page website about cars (it’s an example, humour me) then the actual text you use to link each page together is called “Anchor text”.
So on your website you have a link labeled – “Click here to visit page 2” – this is your link and the actual words used count as your anchor text. The page you are linking to has lots of content about cars but because your anchor text has no mention of cars you are not utilising anchor text fully.
What some people don’t realise is that using good anchor text inside your website helps with your overall seo “score” of your website. It’s easier to navigate therefore easier for the Google bot to visit your websites pages. So ideally if you are linking to a page about cars have “Quality car repairs and car information” – this is making that particular page more relevant than “Click here to visit page 2” which will do absolutely nothing for your seo work.
This practice should always be used for internal links and external links and also with images. It’s these phrases an keywords that should match with the content of your website and that’s what Google picks up on!