Search Engine Marketing
Since one of my friends Skyped me and told me about a new SEO tool “Linkdiagnosis” I’ve been researching in to websites to see if I can find and correlation or trends with SE positions. Part of Linkdiagnosis’s features shows backlinks with page rank and “strength”. I’ve been analyising how this is determined and it seems to be a combination of links pointing to that page, the age of the domain and the page rank assigned.
What I did was look at the term “SEO BLOG” and took various websites to find the data, plus seounique of course!
Here’s what I found:
I looked at 6 websites and noted their rankings in Google UK:
1. www.wolf-howl.com
2. www.estebanpanzera.com
3. www.seodisco.com
4. www.yooter.com
5. www.seotao.com
6. www.seounique.com
Using Linkdiagnosis I made a note of the total strength number of the domain, number of registered backlinks, plus took a screen shot of their PR distribution.
1. Wolf Howl

Google UK Position = 1
Strength = 772
Number of Backlinks = 3404

Google UK Position = 9
Strength = 124
Number of Backlinks = 227
3. Seo Disco

Google UK Position = 10
Strength = 161
Number of Backlinks = 142
4. Yooter

Google UK Position = 20
Strength = 211
Number of Backlinks = 376
5. SeoTao

Google UK Position = 23
Strength = 11
Number of Backlinks = 141
6. Seounique

Google UK Position = 100+
Strength = 36
Number of Backlinks = 341
As you can see by these results, strong backlinks still seem to be the key in good search rankings (by strong I mean strength not page rank), especially with a good use of anchor texts. The anchor text seems to even make up for number of backlinks and quality of these backlinks when it comes to specific keywords. SeoTao has low link strength and a low number of backlinks but those links often contain the words “seo blog” in anchor descriptions, this strategy mixed with a good domain age obviously produces good SE positions.
What seems to a nice discovery about this tool is the ability to find strong backlinks that carry weight in terms of strength. After looking for a few hours it’s obvious that good blog posts that become popular and are linked too, hold a lot of weight if you comment. So as well as being friendly to people it pays to say!
Ok, so those of you that are regular visitors to Seounique may or may not have noticed a few blog changes happening. For those of you who are not aware of my changes:
I hope all these features will help with the usability of the site and make performing actions that little bit easier. As to why I have started to add “Seo Blogs” to my blogroll is quite simple. Nothing in this world is free as many people know (not all) and I have a list of around 20 seo blogs I visit on a regular basis which part of me thinks I should link to. As much as I would like to send them over a little complementary link juice I just can’t justify it at this point. Although 2 sites that have given to the site in different ways will now be positioned on Seounique.
I will only be linking to SEM or SEO blogs as thats what my readers find interesting, so no gambling yada yada…
If you feel like you could offer something to the site (however little) and join in with my sometimes rambling discussions then let me know and you could see your link here.
1. When you login to Mixx or visit the domain (depending on your browser setup) you automatically see how your stories are performing and you can see what stories have been submitted by your friends.

2. The submission process is clean and friendly, I could quite happily sit down and submit hundreds of stories, photos and videos without feeling confused.

3. It’s easy to create a good friend and fan base, and your friends are displayed in your account page.

4. Karma points encourage Mixx users to interact, be nice, start conversations and be part of the community.

5. You can buy Mixx products, such as a stylish Mug, all your co-workers will know where you go to bookmark, drink with pride!

6. The Mixx lounge and tools are easily accessible at the bottom of the page giving you access to feeds and other Mix goodies.

7. They have a unique social awards system to once again encourage people to be active and friendly!

None of these features are particularly mind blowing or revolutionary but the way the site is put together it adds a sense of well being to the site. I’m yet to see the harassment of members by others, it reminds me of stumble when it first started.
Mixx is already a fast growing social bookmarking site but with these features standing out to me I can see very big things for Mixx in 2008!