So it was brought to my attention that price comparison site Moneysupermarket.com was showing up in some rather odd search results in Google. If you search in Google UK for compare credit cards, you will notice that besides ranking number 1 (kudos) the site also ranks for 12 other positions in the top 30 – meaning they are 43% of the top 30 search results for this highly competitive term!
Just look at what Google returns in their top 30 results:
I’ve abbreviated the domain when in fact a number of landing pages show up, including quite a few irrelevant ones, see below:
Surely this must be an error in Google’s algorithm as there is nothing I can see on-site or at first glance off site to warrant this scale of coverage. Perhaps Matt Cutt’s would like to give us an explanation?
If anyone else has seen similar results please let me know