Linklove Link Building Takeaways

Hey guys, I’ll be updating some of the highlights from #linklove 2013 during the day:

linklove2013

Will Reynolds

  •  There is no finish line when it comes to link building
  • Use your out of office to let people know what you do, Will’s wife received £1k donation
  • Nudges – small actions can lead to bigger goals
  • Use newsletter subscribers to help build social followers, after they signup point them to your twitter, Google+
  • Links don’t make companies money, the actions that those links lead to do, Will then suggested Distilled rename linklove to revenuelove
  • Will tweeted about Rackspace over Christmas talking about their values and that nudge lead to their customer service team  asking to guest blog post on their site
  • some times you need to give away your secrets to build links, don’t hold back
  • Printing pages are still valuable, thousands of people still use these, especially for learning
  • Linkdomain intitle commands in Bing still useful for finding out psites that link to your industry

Lyndon Antcliff

  • Having the right attitude is more important than knowledge
  • Content marketing is basically the same think as link bait, just more manageable to understand for those who don’t know link building
  • When reading text our brain converts the data into images
  • People link to websites, not websites – think about who you are speaking to and communicating with
  • Think about the physiology of the linker or blogger
  • Difficult to get people’s attention these days, need to adopt a “tabloid mindset”
  • Think like the Economist and create like The Sun (newspaper)
  • Spend a few days when thinking about headings, read poetry for inspiration
  • Best headline ever seen “Boy Eats Own Head” – triggers primal sections of your brain
  • Building links will cost a lot of time and there are risks that nothing might happen, but the rewards are often worth it
Hannah Smith
  • Go to fiverr and type “links” – but you don’t want these type of links and its not sustainable
  • Use Zemanta, pay for impressions, get the visibility you would get if you we’re someone like Rand Fishkin
  • Ask for a reference link in the description of photos in Flickr
  • Image Raider, find out who’s using your images, just enter your URL
  • PR agencies good at getting publicity but not links. Ask for an image credit if used of on a news site or blog, seems to get better returns as owners understand more
  • Sometimes paying for advertising (no-follow only) opens doors to forum and community owners that might lead to SEO value in the future
  • Become a regular contributor on blogs, build relationships
Ian Lurie
  • When looking for bad links title tags are a good place to start, misspelling and auto generated ones will stand out, could be a problem
  • If you view he source code on Google’s page “How Search Works” you can scrape code that allows you to find thousands of examples of actual spam, spam that Google see’s as spam – this can be used when reviewing your own profile

I must apologise that I didn’t add more insights but I stupidly brought an iPad to the conference and live blogging on that tablet is near impossible!

 

Enhanced by Zemanta

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>