How to optimize images for SEO
Quite basic tips I know but to get maximum results for image search it does require a strict process which must be maintained to achieve best results.
- Don’t save your images in an external location (like an image hosting company)
- Don’t save your images in your root directory (i.e. www.domain.com/photo1.jpg)
- If you have a small to medium sized website I would recommend keeping you images in a separate folder named “images” i.e. www.domain.com/images/photo1.jpg
- If you run or maintain a large website or an e-commerce website then managing images should be more categorised, for example:
- Quite obvious but make the image either gif, Jpeg or Png format
- Use targeted keywords that give accurate representations of what’s in the image
- Using your targeted keywords as image descriptions may up your on page keyword density but this does not portray an accurate representation of what your image is.
- Common image naming structure:
- Bad image naming structures:
I have created a mock to show how I would choose my image placements for a page trying to optimise for Bill Gates + Microsoft. Based on experience image optimisation only really helps when you make the images as relevant as possible to the content you are writing about.
An example of a good image tag (Alt tag) would be:
- <img src=”images/bill-gates.jpg” width=”100” height=”100” alt=”Bill Gates”>
An example of a bad image tag would be:
- <img src=”images/photo1.jpg” alt=”Microsoft’s Bill Gates Microsoft”>
Like I said this is quite basic stuff but think it’s important to be reminded of it at times as I for one have been lazy at times and have not always followed this out.