Great method of link bait from Andy Beal

February 20, 2008 // Internet Fun

I just came across a stumble that lead me to Marketing Pilgrim where I saw an attractive piece of possible link bait. New Contest – Win an iPod touch – obviously I was expecting the standard “post a link” strategy but Andy has created something a bit different and interesting here.

What you have to do is subscribe to their RSS feed or email feed, and then between now and March 1st a secret word will be posted and only visible on these platforms. When we see the word, we will apparently know and a winner will be picked out of a hat. It’s a nice tactic because it will keep people reading Andy’s posts all month, looking for the word.

Wait, where are the links?

Well using his noggin he’s offered upgrades on the prize if a link is posted – kudus Andy (fingers crossed!)

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.


  1. Thanks for sharing news of the contest.

    I don’t actually mind if entrants use a nofollow to link to the contest. Despite me being an SEO, blog posts that tell your readers about my blog, are more valuable to me than the links. 😉

  2. Pingback: iPod Touch » Great method of link bait from Andy Beal

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