Google Test? Just 4 Organic Results In SERPS

September 27, 2010 // Internet Fun, Search Engines

I know there are plenty of tests going on with Google at the moment but the latest one I discovered is quite surprising. Only 4 organic search results being listed with only 2 PPC results on the right, not the top.

I took a screen grab (see below):

The result happened when I was logged in to Google, searched through Google instant in the UK – let me know if anyone replicates?

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.


  1. Not for me – Logged in to and I see what I’d expect to see – 10 results, normal sponsored links, etc.

  2. PPC results on the left??? Not the top or right?

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  4. Glad to see your post. I thought I was going crazy yesterday. Not only did I get four results but there were no more choices beyond four at the bottom of the page (number 1 – 10).

    I turned off Google instant and it hasn’t happened again. Interesting to see what others will say too.


  5. does make sense. With instant the foucs is shifted towards the first results, and fewer and fewer people are probably scrolling down

  6. Pingback: SearchCap: The Day In Search, September 28, 2010 | Epouster

  7. @ Harvey – that was a typo, well spotted 🙂

  8. This looks like a bug to me (I experienced it too). The related searches for “classic fm” at the bottom are the clue. I saw four results for “classic films” but clicking “next” in results shows SERPs for “classic FM”.

    I think Google Instant has some bugs that need to be ironed out!

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  10. I have also seen similar results in when I searched for “alfred lim”. The same is posted in my blogpost.

  11. I noticed this day before yesterday – for me, there were only 4 results displayed with no visible pagination or even ads – it was as if the http connection was cut in the middle. It does make sense though – for some queries, like ‘facebook login’, consumer expects to click only 1 of the leading 4-5 results. so display only 4-5 results?
    I have made a note of it here.

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