Google Plus Changing in SERPS

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January 15, 2013 // Search Engines

So it seems that Google is currently in the process of updating how Google+ brand/business pages are being displayed in the SERPS.

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Besides the new thumbnails showing the old brand logos has reduced in size and the business description now removed. ¬†At the moment (9am GMT) the thumbnails are not showing fully in the UK but they are on google.com – most likely because it’s rolling out now.

What else is interesting is that Google now seems to be cutting off posts after 24 hours, probably in a bid to keep results fresh:

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You can see that in the UK for a number of brands that do actually have quite a good presence on Google+ they now do NOT trigger their listing in the search results:

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  • Toyota has over 200k +1′s and over 2 million followers
  • Burberry has over 2 million +1′s and 2 million followers

If anyone else has any more information on this update please let me know.

 

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

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