Google Plus Results in Organic SERPS

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November 1, 2013 // Internet News, Search Engines

This morning after being inspired this weeks MOZ video on Google+ and how it impacts personalised search results I decided to do some testing on Google for myself. Literally the first keyword I searched for showed a new result that I’ve not seen before – individual Google+ posts are now appearing as organic search results!

*NOTE – I’ve since been told this is not new but is something that has appeared in the US for a while now. Have to be honest and say I missed this first time around :)

Googleplussearch

 

The post that shows up for a search for “Handbags” (I work in fashion) is a post that was made nearly 1 year ago, and only had 2 +1′s. I was logged in to Google obviously so I was expecting to see persoanlised results but never have I seen the integration at this level.

The post itself had the word Handbags mentioned once and a few variations of bags plus also linked to our main product page for that item.

 

Googleplussearch1

I couldn’t find any other results that triggered this but if anyone else does please let me know!

 

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

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