Google Authorship adds “More By” to SERPS

February 23, 2012 // Search Engines, seo

Observation this morning looking from the UK on – I noticed one of my blogs that has authorship tags displayed “More By” and then my name, see below;

This only appeared on a few of the searches and not my other blogs which also have active authorship tags. Once you click on the “More By” link it brings up a personalised search results page all containing content by the author;

At the top it displays information about the author, taken from Google+ and then below lists all the blog content – at the moment this only displayed content from one of my blogs but I imagine this will start populating with other sources soon – potentially even social content.

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

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