http://www.seounique.com/blog UK SEO Specialists Fri, 03 Jul 2009 13:57:02 +0000 http://backend.userland.com/rss092 en Ok, I thought I’d go back to basics for some beginner SEO’s and those who take an interest in the subject. Anchor text is the name given to the text of a link or a link description, for example in the link SEO Blog, the anchor text is “SEO Blog”. The ... http://www.seounique.com/blog/anchor-text-optimization/ Hey guys and gals, I ran my competitor reports this morning and have noticed page rank updates happening across the board. I have noticed many increases and some decreases in some large brands. This will make it the second page rank of 2009 and the third page rank in nearly 6 months. If ... http://www.seounique.com/blog/second-page-rank-update-2009/ Paid links are something that use to be common practice for most SEO’s and agencies – simply spend, spend, spend and thou shall receive. This all changed when Google stated that manipulating search rankings from paid links should be avoided at all costs and if advertising is carried out then ... http://www.seounique.com/blog/how-google-finds-paid-links/ Just a quick post as I wasn't sure whether or not to mention my observations or not. For those of you who are unaware about what the "Vince Update" is - It's one of the "many changes" Google made in their algorithm recently, which affected many websites as larger brands ... http://www.seounique.com/blog/vince-update-ended/ Choosing the right domain name can help link building It’s kind of obvious that having a targeted keyword in your domain name is going to help you in some respects in terms of rankings. However there are other indirect benefits of choosing a domain name with keywords included in them. Natural links These ... http://www.seounique.com/blog/domain-name-link-building/ For years now the hype behind content “being king” has always seemed a little exaggerated to me. Sure content is important but the power of links has always seemed to outweigh ranking performance every time. Content should always be the foundation to a good website with the users experience in ... http://www.seounique.com/blog/seo-content-strategy/ For those that are unfamiliar with Robots.txt, this is a text file that should sit in the root of your websites directory. The Robots.txt (RT) file controls what the search engines can look at and index throughout your website. It’s surprising how often I find clients not even aware that ... http://www.seounique.com/blog/robots-txt-and-seo/ February 2009 has been an important month for SEO’s around the world as some theories were put mainstream by Aaron Wall over at SEO Book. A recent debate had been brewing concerning brands getting more priority over less established sites in natural search? Well it seems that such an update ... http://www.seounique.com/blog/google-brand-update-february-2009/ How to optimize images for SEO Quite basic tips I know but to get maximum results for image search it does require a strict process which must be maintained to achieve best results. Image location Don’t save your images in an external location (like an image hosting company) Don’t save your images in your ... http://www.seounique.com/blog/image-seo/ Benchmarking is a necessary action when working on any aspect of SEO for a website. For those of you who don’t know what benchmarking is – Benchmarking is an action whereby you record specific metrics of success over periods of time. For example one of these metrics could be search ... http://www.seounique.com/blog/benchmarking-for-seo/