I know there have been a number of other posts discussing sitelinks for a while now but there looks to be more of a UK rollout happening this week. I’ve been searching on a number of brands and getting mixed results, luckily “SEOUnique” brings up the additional 12 links as you can see below (click to enlarge):
Now I’m still looking at why some brands are showing these and some are not, I’m confident that a number of big brands which I’ve checked have more link value and authority than this blog so there must be another deciding factor – or alternatively it’s still being tested on different queries/geographical locations.
Another interesting point is that will sites now need to optimise more for the first 30/40 characters to avoid poor descriptions on the sitelinks? – maybe.
Either way it looks that this will be a more standard roll-out of organic sitelinks which will certainly help brands retain visitors and make it that little bit harder for competitors and affiliates.
I’ve been looking at potential triggers that sets off the extended sitelinks, I looked at most of the big brands online and got a mixed bag.
Search Query: “Lloyds” (http://www.lloydstsb.com/)
Search Query “Confused Car Insurance” (http://www.confused.com/)
Search Query(misspelling): “deisel” (http://www.diesel.com/)
So from looking at these various brands that have triggered expanded links we know that:
- Misspellings work
- Brand name can trigger them
- Number of links are not always 12 but sometimes can be 8
- It is working with brand + generic terms