10 SEO Truths

3
March 11, 2008 // seo

Seo truths
Ok, I have seen many seo myths being posted and blogged about recently, I think it’s safe to say the myths have been busted in most cases. So let’s have some seo truths!

Truth 1: Including keywords in your domain is an advantage – Domains that include the targeted keywords in them will be marked as more relevant than domains that do not. In my personal experience, the shorter the domain with the relevant keyword – the better!

Truth2: The title tag is one of the most important tags on a web page – Apart from the title tag being one of the first pieces of content to a user the relevancy of the title tag to the page content is vital. Creating unique title tags per page relevancy will give the search engines an accurate idea of what to show when a search is created. Ideally you want to include your targeted keywords at the beginning of the description.

Truth 3:Creating image descriptions will improve traffic – this is 100% true. It has always been a good guideline to include keywords on “Alt” descriptions of images but doing this in a savvy way can really lead to a good increase of organic traffic.

Truth 4:You can use a paid links strategy – After the not so recent shake up with the penalties associated with paid links some people remain confused about this. It is perfectly fine to buy links for traffic and not for PR, you just have to be a bit wary when doing so.


Truth 5: Using “nofollow” tags will keep your page value within your domain
– I know some bloggers and website owners are say “boo-who-sucks-to-you” but if you keep the link juice within your domain and don’t leak it to 3rd party sites – your link juice will be higher and this will reflect in your serps.

Truth 6: Black hat methods do work – I was a bit apprehensive as to whether or not to include this. Personally I have never used black hat seo methods but have clearly seen many highly placed competitors of different industries doing so with good results. I would not recommend anyone to do this, but until Google and other search engines open their eyes a little bit more, people can still get away with it and make a lot of money!

Truth 7: Good quality links still hold a lot of influence in terms of SE rankings – Putting every aspect of seo aside, the more highly trusted incoming links you have, the higher you will rank in Google and other search engines, its that simple.

Truth 8: Broken links will affect your SE rankings – I have worked with various clients sites and a common trend is that Google especially will flag these broken links. Certainly achieving very high rankings for competitive keywords will be impossible until they are fixed.

Truth 9: Using fresh new content will give you additional traffic – If you create regularly updated unique content you will see that content initially ranks very well indeed in Google for a period between 2-7 days. Creating posts containing long tailed keywords will provide an additional stream of traffic from your targeted ones.

Truth 10: Seo is here to stay – as long as there are search engine with organic listings, there will always be seo, no if’s, but’s or maybes!


Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

3 Comments

  1. Truth 1: Including keywords in your domain is an advantage

    MYTH: Actually, including keywords anywhere in your page URL helps but that does not give you an “advantage”. Someone else can create their own “advantage” by doing something you overlooked.

    Truth 3:Creating image descriptions will improve traffic

    MYTH: Creating image descriptions (what most people refer to as “alt= text” or “alt tags”) doesn’t guarantee an increase in traffic.

    Truth 4:You can use a paid links strategy

    NOTE: It’s perfectly fine to buy links for PageRank, too, but Google reserves the right to filter those links or penalize your site. There is no law against buying links for PageRank, nor any moral or ethical code that bars it.

    Truth 5: Using “nofollow” tags will keep your page value within your domain

    MYTH: You cannot “hoard” PageRank. If you don’t share it, it will be shared for you in the search engine’s calculations.

    Truth 7: Good quality links still hold a lot of influence in terms of SE rankings

    MYTH: Just people use links to rank doesn’t mean links are better for ranking. You can have tons of “good quality links” that don’t assist with your rankings whatsoever.

    Truth 9: Using fresh new content will give you additional traffic

    MYTH: There are no guarantees in life.

  2. Pingback: UnclePeppers.com » Linking Out Doesn’t Hurt Your Rankings - Nofollow or Not

  3. Thanks for taking the time to reply Michael. In my Reply:

    Myth 1 – I have seen it as an advantage, based on past experience. Two domains both with the exact same seo implemented but one containing the targeted keyword in the URL would out rank the one that did not.

    Myth 3 – Tagging images with descriptions will bring in traffic and I have once again seen and used this. Consider image tagging as slightly different in terms of keyword trends.

    Myth 4 – This makes no sense to my original post, obviously its not illegal. Google does state on their pages “Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.” – So you will only be penalized if you buy for rank, not other factors.

    Myth 5 – You can alter the flow of PR through your site – Google it, you will see I am not alone on Sculpting the flow of link juice.

    Myth 7 – You are wrong, try and rank for a keyword without any links against a site with good quality links – you will fail..

    Myth 9 – There are no guarantees but you can improve the odds heavily.

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