Enhanced Brand Listings in Google

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August 19, 2011 // Internet News, seo

I can’t take credit for this discovery of Google’s latest test in the UK but a colleague at work discovered on a brand related search an expanded information based result occupying the the top left PPC position.

Click to expand:

What’s interesting is where the data is being pulled from, you’ll see in the screenshot below that Google takes “Facts from 7 websites including en.wikipedia.org, gb.kompass.com and linkedin.com”. This is quite a powerful addition to any brand listing having this appear and supports the need for brands to have positioning on those areas.

 

 



Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.

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