I can’t take credit for this discovery of Google’s latest test in the UK but a colleague at work discovered on a brand related search an expanded information based result occupying the the top left PPC position.

Click to expand:

What’s interesting is where the data is being pulled from, you’ll see in the screenshot below that Google takes “Facts from 7 websites including en.wikipedia.org, gb.kompass.com and linkedin.com”. This is quite a powerful addition to any brand listing having this appear and supports the need for brands to have positioning on those areas.