I recently got into a discussion with a blogger who stated that any kind of social media work was not considered seo. I for one have to disagree with him, rather than email him my complete thoughts I have decided to write about it here.
Search Engine Optimization is what it says. You are optimizing something for search engines, period. This obviously involves the following (in no particular order);
1. Site architecture
2. Code optimization
3. Appropriate tagging
4. Content optimization
5. Keyword research
6. URL structures
7. Internal link structure
8. Link building
11. Analytics analysis
Now I perform and promote the use of social media campaigns as part of my overall seo strategy because it gets results! The list below includes additions I consider to be social media but what should be considered in an seo strategy.
1. Blog setup (including bookmarking plugins etc)
2. Social Bookmarking
3. Social networks
4. Community activity
5. Link baiting
Basically these additions to an seo strategy would help with optimizing a site for search engines. The blog would provide regular content updates, and the others would provide opportunities to generate natural links that search engines love.
It seems to be that “link building” these days should be considered as “social media” as old link building methods have now become near useless for producing results!
About the author
My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.