I can’t take credit for this discovery of Google’s latest test in the UK but a colleague at work discovered on a brand related search an expanded information based result occupying the the top left PPC position.

Click to expand:

What’s interesting is where the data is being pulled from, you’ll see in the screenshot below that Google takes “Facts from 7 websites including en.wikipedia.org, gb.kompass.com and linkedin.com”. This is quite a powerful addition to any brand listing having this appear and supports the need for brands to have positioning on those areas.

This morning all things are change on the Google front. First you’ll notice the Google.co.uk homepage looks a bit smaller than usual:

The homepage is much smaller than before, it does look crisper I do admit.

Once you perform a search you’ll see the following (click to enlarge):

Yesterday Google released their new iPhone browser layout which coincided with the dark grey bar at the top of Google on desktops. For a while now people had noticed URLs being displayed above listing descriptions, this appears to be now live although I’m not 100% if I’m just getting a test from a data center. The left toolbar has now been changed too, everything is now grey/red which is more “serious” looking in my opinion.