This is an observation I’ve noticed for the second week now, brands are occupying more of the organic SERPS for generic and long tailed search queries – previously this only happened on brand searches.

It was only a couple of months ago whereby Google gave more value to brands by letting them occupy up to 7-8 positions for their brand name (not great news for affiliates). This could of course be a test but it’s been happening for over a week in the UK now so I thought I’d share my findings.

Few screen grabs below (I liked the “Predators” film by the way):

You can see the “Show more results for …..” which is quite common at the top of the SERPS, however it’s now popping up elsewhere:

I know there are plenty of tests going on with Google at the moment but the latest one I discovered is quite surprising. Only 4 organic search results being listed with only 2 PPC results on the right, not the top.

I took a screen grab (see below):

The result happened when I was logged in to Google, searched through Google instant in the UK – let me know if anyone replicates?