The SEO Halo Effect – Explained

I’m not talking about the latest instalment of the Halo franchise on the Xbox 360 nor am I writing about religious beliefs but an effect that happens on SEO campaigns that is often overlooked. You’ll sometimes hear this phrase being […]

Problem with exact match anchor text links?

Lots of chatter online about the upcoming/in-progress “over optimisation” algorithm update – the general consensus being that exact match anchor text spamming might now be a cause for concern. This has primarily been prompted by a number of “unatural links” […]

Paid Linking Methods That Still Work

I was reading a great post on Bruce Clay about paid links last week that tied up really well with a current client that is constantly battling against competitors with glaringly obvious paid link profiles. For those individual SEOs and agencies […]