The SEO Halo Effect – Explained

I’m not talking about the latest instalment of the Halo franchise on the Xbox 360 nor am I writing about religious beliefs but an effect that happens on SEO campaigns that is often overlooked. You’ll sometimes hear this phrase being…

Problem with exact match anchor text links?

Lots of chatter online about the upcoming/in-progress “over optimisation” algorithm update – the general consensus being that exact match anchor text spamming might now be a cause for concern. This has primarily been prompted by a number of “unatural links”…

Paid Linking Methods That Still Work

I was reading a great post on Bruce Clay about paid links last week that tied up really well with a current client that is constantly battling against competitors with glaringly obvious paid link profiles. For those individual SEOs and agencies…