Search Engine Marketing
Being asked to take part in Hobo Web’s discussion based around keyword density got me thinking about this blog post idea. As I mentioned in the discussion I don’t believe in keyword density, too many times I have seen competitors with barely any visible on their pages. So what is important with keywords?
Well some of the basic seo rules apply here and just by following them, usually gives you the edge over a competitor that doesn’t.
I performed a search for “Link building methods” on Google UK and the following results were displayed:
As you can see my page is top, for the following these three rules:
1. Include the important keywords at the beginning of your page title
2. Include the keyword in the first line of the body, or in your page description
3. Include the keyword in your URL
I did the search again for my Yicrosoft Directory contest entry:
My Entry:
I have used this method for a while now and although it’s a common understanding to include the keyword in the URL, I see bad keyword usage in the title tags and in the page copy a lot of the time. Making the search engines understand that your page is relevant to the search query is key!
I found this on Digital point from User Sweetfunny and have tested it and this does produce a different result to that of the main Toolbar.
For those who want to see the new values in their Toolbar:
On Windows XP
Navigate to C:/WINDOWS/system32/drivers/etc
Open the file HOSTS with Notepad, then at the very bottom on a new line put:
72.14.255.17 toolbarqueries.google.com
Save and close, you will now be able to browse with the new PR values.
As far as I can tell this is not the final PR output but one of many data centers that are updating. I should give you an indication of where things are heading.
1. The most recent change in Stumbleupon are the thumbnails of the sites that have been reviewed or stumbled. Previously they were screen shots of the entire page, which I had personally started to get use to, now the system is taking a snapshot of the main image on the page – this will now require more thought to attract attention.

2. Not too long ago there was quite a lot of fuss about a Stumbleupon user who got banned by posting threatening messages on other user’s walls. I think every SEO has probably come across these trolls before, the feature called “Flag this” now allows you to give a positive or negative rating to a users review. I have used this in both a positive and negative way but am yet to see any real positive responses.

3. Flickr given special treatment – when you come across a Flickr stumble in the future look on the right of the screen where the user whom discovered the page’s information will be. You will see the addition of “Stumble Thru Flickr.com” under “Share this with a friend”. In all honestly I’m not sure if this is new but I certainly haven’t noticed before.

4. Previously you could block users entirely in Stumbleupon if they were rude or for whatever other reason. If you look at your friends page and look at the bottom right of the page then you will notice a box where you can “unblock” blocked users, not entirely sure why you would want to do this but there you go. Also above that box you can search for friends by email address too, I was not aware of this either!

5. If you scroll down to the bottom of any Stumbleupon page you will see a link labelled “Directory” – if you click on this it will produce a list of alphabetic letters. From this you can find every member of StumbleUpon. If you look down the list you see that there is a small box to the left of your name, some are white, some have bits of blue, some have complete blue and some have complete green. I have looked through this and I can only determine this to be your Stumbleupon rank – Green being a power user or activity on Stumbleupon. Another thought is that the green represents being online, and the blue is based on reputation, I came to this assumption by looking at the number of pages liked, reviews etc. If anyone has any additional information on this I will update the post if it can be backed up.

And before people start saying “They’re not secret!” not everyone knows as much as you! Some people are beginners!
EDIT – I had some feedback from Howardtheduck on SU:
You are right in #5 , Blue fills up as you get “fans” It turns all green if you become a “sponsor”. See, they are all green :
http://www.stumbleupon.com/sponsors.php
Stumble through is a feature you can get to by clicking on the drop down of the stumble tool bar that would say “all” by default :
http://www.stumbleupon.com/stumblethru.php