Google maps is continuing to grow in popularity, especially as search is becoming more personalized and local. Achieving a top position in Google maps is worth while period. However there has always been sponsored listings which appear on the left side of the screen above the explanations of the characters i.e. (A = Mr Jone’s Book Store).

Take a look at the screen shot below:

I have drawn an arrow to two small little logo’s which are Google’s sponsored listings. So Google will now show PPC ads in Google maps themselves, not all bad at the moment as this is quite new although I have a feeling this may over crowd the maps a little. Would love to hear some thoughts and insights on CTR’s and traffic.