5 SEO factors to consider when designing a WordPress theme

August 1, 2008 // Internet Related, Search Engines, seo


A recent project for a client made me think that an actual design of a WordPress theme can hold SEO benefits, which a lot of the time are overlooked.

1. Make sure your theme is widget compatible – The free downloadable widgets provide great value to a blog and can help increase links and RSS subscriptions. Of course if you are a coder and want to add this separately the same results can be achieved but this will add time to the final cost.
2. Make sure the blog title is search engine readable – I know again you would think this is standard but I’ve seen many that only offer background or images for the header section.
3. Include RSS feeds in your design – Sounds like common sense but make sure then entries and comments are coded in the theme design, preferably near the top fold of the page. The basic blog feed, not feed burner or other feed websites, the bare basics.
4. Give people space to breathe – Ok, so not directly SEO related but the design should encourage the client or end user of the theme to include a sufficient level of customisation, be this adsense, MyBlogLog or other synthetic extras.
5. Site architecture – When deciding where to put your pages, categories or recent posts consider could enhance your design. Ideally put your pages at the start of the readable code i.e. in the header file, I personally like to see categories next in readable code from a search engine perspective, this will increase the speed of crawling throughout your site, thus keeping everyone happy!

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.


  1. Cool tips ! Keep it up…

  2. Great post. Thanks for sharing!
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  3. Good SEO tips. I’m particularly keen on making sure to include RSS feeds in the theme design. Many times, I find myself tweaking themes that haven’t done a good job of positioning the RSS feed subscription.

    The subscription model is one of the key leverages with a blog. Although user acceptance of RSS has a ways to go, it will only continue to increase (more upside opportunity). We should all focus on promoting and improving the growth of RSS.

    Thanks for WordPress theme SEO suggestions.


  4. One of the most important factors in Search Engine Optimization is the number of incoming links to your website, the relevance of the website linking to you, the anchor text used for the link, and the page ranking of the webpage linking to you. We have tried it and have found it very useful to increase our page rank on google. We are a tender information portal, http://www.tradereader.com. We used tenders as our anchor text. We suggest any site to try and increase the backlinks.

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