10 Common SEO Mistakes

June 10, 2008 // Search Engines, seo

Again I apologize for not having time to write more – The list is based on observations I commonly see on a day to day basis. If you notice your website with any of these, either bury your head in the sand or change it immediately to see better search engine rankings!

1. Using the same keyword more than twice in a Title tag – Having the same keyword listed in your heading 3 times or more will in fact reduce the relevance and strength of those keywords. Most important factor is that it’s readable to the user and is an accurate description of your page.

2. High keyword densities – Including your targeted keyword is obviously important but don’t think for one minute putting the keyword in every link on the page and in every paragraph will make your page more relevant – it won’t.

3. Not having a Valid XML Sitemap – Create one and submit it to the webmaster consoles on the major search engines.

4. URL’s not containing any keywords – Yes, I’m still seeing utterly useless URL structures. Just remember to include an accurate description of the page content in the URL.

5. Using <H1> tags more than once on a single page – There should only be one <h1> tag per page.

6. Not giving each page unique Meta data – should be relevant to each page’s content and unique – you will see benefits in doing this – trust me!

7. Using the same anchor text in all links – Unless you have been around for years, just don’t bother using the same anchor texts in your links. Make them as varied as possible, you will see see an increase in your targeted keywords if your site is optimized properly.

8. Putting analytics code at the beginning of your body content – Doing this will slow down the page content load which will effect usability. The amount of time is not large but noticeable to search engines, always put it at the end of the </body> tag.

9. Not using accurate image descriptions – Stuffing keywords in image descriptions will do nothing for you and may even harm your rankings if used excessively.

10. Not having a 301 redirect setup – It’s not hard to do and it will help with your indexing like you wouldn’t believe!

Matt Ridout

About the author

My name is Matt Ridout, I've been working in digital marketing for 9 years; worked for agencies and currently Head of SEO at fashion startup called Farfetch. Try to test my own theories.


  1. Dear Matt

    After reading your post I can make out what was lacking in my site.


  2. I will surely remember these SEO mistakes that way I won’t be able to make them or continue to make them in the future..^^ anyways thanks a bunch for posting this wonderful article Matt..^^ it has been very helpful!

  3. Pingback: socialmedia1.com

  4. Pingback: SEM Triple Play « Online Outreach for NonProfits and Foundations

  5. In my eyes having the same keyword more than once in your title or h1 is allready too much.

  6. Pingback: 10 распространенных ошибок в SEO

  7. I dont agree with you on your #1. Case in point: fabric.com => they rank for a plethora of “fabric” keywords. In general, it is clumsy and useless to stuff titles with the same keyword. However, it is beneficial in some cases.

  8. Thanks, keep on submitting these kind of useful tips.

  9. hmm whats,

    “URL’s not containing any keywords”

    “9. Not using accurate image descriptions – Stuffing keywords in image descriptions will do nothing for you and may even harm your rankings if used excessively.”

    Why is #9 important, and how do i add keywords to my urls.

    Thanks. =]

  10. I have to say that I’m disappointed in #1. 🙁

  11. @ TC – To maximize your SEO options, make sure your URL’s contain keywords. For example if you have a new cars section then name the page new_cars.htm (or which ever extension). naming a page something irrelevant is a common mistake.

  12. Pingback: 9 Mistakes Online. | 7Wins.eu

  13. Thanks for sharing. And finally I know I made 9,5 of the 10 mistake 😀

  14. Pingback: 10 Common SEO Mistakes - Webmaster Forums UK SEO SEM Webmaster Community Forum - UKWW

  15. Good article.Keep it up.

  16. But, how to get increase more earning by paid per click?more earning by paid per click?

  17. Pingback: SEO дзен | 10 распространенных ошибок SEO

  18. Спасибо вам огромное, пост действительно грамотно написан и по делу, есть что почерпнуть.

  19. Thanks for great check list I believe that this will help any website owner to improve search engine rankings without having great SEO knowledge.

  20. Hi thanks for excellent article, I had made such mistake that’s why i m not getting the visitors now i can increase my visitors

  21. Pingback: SEO Daily Reading - Issue 77 « Internet Marketing Blog

  22. Such a usefule blog wow !!!!

  23. Pingback: 10 Common SEO Mistakes | SEO | Blog

  24. Thanks Matt…
    These are the basics but best SEO tips for everybody.

Leave a Comment